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Hedonism Wines - Summer Display

Client: Hedonism Wines

Project: Summer 2019 retail shop window display

The brief: We were asked by our client Hedonism Wines to come up with some creative ideas for their summer display, incorporating ice creams, florals and windmills.

What we did:

  • We designed, created and built a full floral window display, which included the creation of 6 hanging floral ice creams, a bespoke floral ice cream cart, and three 4m high perspex wall panels covered in over 300 bespoke windmills to cover the shop front

  • We installed a sensor on the cart and fitted speakers inside, so that when passers-by approached the prop, it set off the classic ice cream music!

Photo credit: @ozlemyerlikayaa (Instagram)


We curated 6 floral ice creams, using a selection of colours for a fresh, bright summer look. And suspended them from the shop canopy using steel wire and safety cables.


To make the ice cream cart, first we made a lightweight wooden frame for the roof and custom cut over 30 perspex panels to make the slats. Every other slat was covered in a thin cream vinyl to give the alternating colour look.

Then we made four floral garlands for the sides and spilled flowers all over the edges of the cart so that it gave the illusion of dripping ice cream.

We attached a fibreglass ice cream prop and also covered this in flowers, and finished it all off by sanding and re-spraying the bike a creamy yellow.

Photo credit: @galinathomas (Instagram)

Looking for fresh ideas for your next window display? Contact us here.

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