Every piece of this winter village was crafted from scratch in our workshop. We built a series of distinct, large-scale gingerbread houses, intricately hand-piped with bright white faux icing to perfectly mimic the real baked treats. The houses featured numbered doors that actually opened to reveal hidden miniature scenes, including a snow-dusted toy train and beautifully staged bottles of Beluga Vodka. To tie the brand activation together, we created a giant custom Beluga Noble Vodka sign styled as a gingerbread cookie, parked a bright red vintage tricycle nearby, and nestled the entire village into a massive, overflowing bed of giant reflective silver baubles and faux snow.